James Bond: Casino "Ford/Sony, No Women in the Beginning" Royale

Serenity Now!

I finally got out and saw the latest James Bond movie “Casino Royale” and was pretty happy about it, but I had to cover my eyes early on in the film when James Bond was shown driving a Ford. Yes, I am painfully aware Ford owns Jaguar, LandRover, Volvo, and Aston Martin (Bond’s classic car make), but I also know that James Bond – pre this film – would EVER drive a Ford make…and it was a little hard to take. The product placement was also a little hard to take. Ninety-five percent of the cars in the movie (parking lot, roads, air ports, etc) were the “Ford brands”. Volvo next to a Range Rover, next to a Lincoln, next to a Jaguar, next to a Volvo…it was ridiculous. Sony was all over the place too…camera, all the phones, computers, etc. I have to wonder how much Ford and Sony paid for that insane product placement. Yeah, I noticed. I also noticed the lack of women in the beginning of the James Bond movie…during the intro…that has to be a first too!
[tags]James Bond, product placement[/tags]

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