We have all seen or heard of a lot of the web’s big social web sites (Facebook, MySpace, online dating, etc) but the other day when I was in the car listening to the radio – I was a combination of disturbed, somewhat impressed (with the idea that this market was targeted not the actual web site idea), and shocked that someone created a new site for socializing/dating with a whole new hook. A site for setting up “Married Dating & Affairs” (The Ashley Madison Agency) which even guarantees 100% satisfaction. Please note I am personally very against cheating or having an affair. I personally believe if you are unhappy with a relationship – it is best to get out before it gets worse. We have all seen the movies and heard the stories – affairs are nothing but trouble. I know people are always trying to make a buck – but where do you draw the line?
I was disturbed that there is now a place to easily go and seek out someone who is married and wanting an affair – and at the same time, I was also somewhat impressed that someone saw the need/market and built this site around it. Perhaps the people using it will finally be open about it on the “first date” rather than after they lie about their marital status until a few dates in and then open up the can of worms to the person that thinks they are single too.
My initial thought: “Go sanctity of marriage!” Even though I would never use the service and would hope none of the people that I know would – my only hope is that people will at least come clean and promote honesty (even though it is with strangers instead of your “partner”).
Even if you do target an audience successfully for something that is not socially acceptable and illegal, I only would hope you are responsible enough not to throw it in people’s faces with billboard ads for all to see (kids especially) with messages like “Life is short, have an affair”. I was not terribly upset with the company until I saw that advertisement which tends to promote having an affair instead of promoting their web site which is more geared towards people that have already made the choice to have the affair.
What are your thoughts?