When Designing – Use Real Content

There are many lessons to learn out there as a designer, and please let this be at the top of your list: when designing something – whether it be a business card, a brochure, or a web site – use real content.

Lately – when doing any design work for a client – we always make sure they provide us with actual content so they can see their content in a working design. Often clients will see another site they like – want you to use similar ideas – but in actuality – their content is completely different or would not work. (We see this a lot). When working with clients who have their own designers or some pre-designed mockups – we always allot for more time – as there are bound to be changes because the designer only showed a few items (which in reality is a lot of items) – and then the client does not like the layout of their “real content”.

If the client does not have real content – red flags should go up. Not only are you setting yourself up for a potentially longer than expected engagement (if they do not know what their actual content is – do they really even know what they want anything to look like?) – but a lot of changes and headaches will follow. If they provide the content up front – everyone’s expectations are set right away and the end result will match the design. No questions/confusion.

In conclusion – save yourself a lot of time, frustration, and potentially endless change cycles by making the client provide real content for your designs.

About the Author...

Jennifer Zelazny

My name is Jennifer Zelazny and this site is a collection of my random thoughts and opinions. I am Penn Stater, WordPress developer, and a modern day explorer. I love exploring data, trends, and things that make the world a better place and sharing them here.

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